Wednesday, April 20, 2016
online-marketingGoogle is a giant company that is not only famous for the reliability of its search engine, but also very well known in perikaklanan services digitally. Most people who would lay the technology, says that the giant company is only a search engine, but in fact the company has various branches, such as Google Adsense and Google Adwords are engaged in advertising services.
Google Adwords and Google Adsense is very different from each other even though both in the advertising world. AdWords is an advertising service created by Google, in which ads are displayed only ads relevant to the content of a web page, for example, someone wants to advertise food products then these ads may appear on the website or blog that discussed the culinary.
The advertisers that use ad services from Google can display their ads on Google search results and content network of Google, namely blogs and so forth. The payment system offered is divided into two kinds ie Pay Per Click or Pay Per Click and Pay Per Million Impressions or pay-per number of views. The payment system is certainly different Pay Per Click or better known as PPC is a payment system that is when the advertiser's ad is clicked, the advertiser must pay, and vice versa, while the PPM or Pay Per Million Impressions is a payment system that is based on the amount an advertiser's ad is displayed usually per 1000 appearances.
While Google Adsense is an advertising offering services to the owner of the website or blog where the latter website or blog will be fitted with ads that are relevant to the keyword or existing content on a website or blog. By doing so, the owner of the website or blog will get revenue from the ads that are displayed. It was the difference of the two Google services. You need to know if someone is using Adwords services he has used advertising services very easily among others. Besides advertising management is also very neat. However, it would be much better if the person is using Adwords partner who can optimize their ads.
Differences Google Adwords and Google Adsense
4/ 5Oleh Ranny Sihombing
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